Starbucks Cup Magic

Starbucks Cup Magic - YouTube. I’m not sure I can pack much more Augmented Reality into a single week of posts on Digital Buzz, but here goes! Starbucks are about to release a new app to activate unique Augmented Reality experiences triggered by their famous red xmas cups. The idea ...

Parrot Carrot Safari

Parrot Carrot Safari on Vimeo on Vimeo via Parrot Carrot Safari on Vimeo. Following on from a whole bunch of Augmented Reality posts this week, it seemed fitting to include this, the Parrot Carrot Safari, a very cool digital extension to a new Australian Kids book, in ...

PS Uncharted3 Intro Master Final – YouTube

PS Uncharted3 Intro Master Final - YouTube. I think most of us have seen the “last standing” promotional challenge mechanic… Well, PlayStation and Uncharted have teamed up to create something a little more interesting for the launch the Uncharted3 game, using Augmented Reality for a who can last the longest ...

Volkswagen: Print Ad Test Drive

App meets print ad How do you persuade drivers of the benefits of a car, via print advertising? And without getting them to do a real-life test drive? Volkswagen in Norway addressed this by creating an app which allows users to 'test drive' the car within a print ad, using Augmented ...


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