Best Practices for Designing Effective Banner Ads – Tuts+ Web Design Article

If you’ve ever been online — which, if you’re reading this, I assume you have — you’ve probably encountered a banner advertisement or two. These typically come in the form of a prominent image on the page, although the exact size, positioning and content can differ drastically. There’s more to creating a banner ad than just opening up a new Photoshop canvas and throwing together some pictures though. In this article, we’re going to take a look at banner advertising and investigate just what creating a strong ad is all about. What Are Banner Ads? Banner ads are one of the principle forms of advertising on the web today and, for many sites, a fundamental source of revenue. The concept is simple: site owners offer up space in their design for an advertiser to fill with a banner ad in return for a fee. Much like any form of advertising, however, the success of a given campaign can be easily ruined by a bad design.
via Best Practices for Designing Effective Banner Ads - Tuts+ Web Design Article.
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